Not sure if you’ve heard, but Nike has been in the news. Some bad (in August the company was sued for sexual discrimination), but mostly good, depending on where you stand on the whole #BlackLivesMatter issue. As a staunch supporter of black lives and equality for said lives, I find myself proud of a brand I’ve loved most of my life taking this stand with Colin Kaepernick.
Colin, who kicked off a silent and peaceful protest of police brutality and racial inequality during the 2016 NFL season, is the face of Nike’s new campaign. The campaign marks the 30th anniversary of the “Just Do It” slogan and stars Colin with a handful of other top Nike athletes. The rollout thus far has been stellar. From social to digital to traditional media components, this campaign is EVERYWHERE. It has been woven into Serena’s comeback to the U.S. Open, the kickoff of the NFL season, as well as cool local events.
While lazily scrolling through my IG feed last Friday night, I came across an ad for a Nike WOMEN BRAHAUS (pronounced bra house) event in Chicago. And yes, sometimes those IG ads capture my attention, moreso than any other social ads. See, advertising works! But, back to the BRAHAUS event, which was held at the Just Do It HQ in Chicago, conveniently located next door to NikeTown. An appointment got you the chance to be sized for a sports bra & try on a few, sample various flavors of kombucha, design a custom bracelet, have your hair braided and personalize a sports bra of your choice!
One of the coolest things I noticed was part of the phrasing from the anniversary campaign “It’s only a crazy dream until you do it,” on the wall. I walked away with a Nike Shape Zip Bra that I can't wait to try out, personalized with embroidery and a swoosh vinyl sticker (see final outcome in gallery below). Overall, my experience at the event was great. I look forward to seeing what else the Just Do It HQ has in store and to keep dreaming my crazy dream until it comes true.
Don’t believe me? Check out these pics from the event.