Peruse through my email inbox on any given day & you’ll likely find a plethora of messages indicating a sale of some sort. That number increases nearly double if there’s a holiday approaching. In addition to the announcement of a must-shop, this week only, wallet-saving sale, some crafty retailers are also inquiring about my whereabouts. Wondering where I’ve been since I last visited their site. “Hey Danielle, thanks for dropping by, not sure of your size?” Or “Enjoying your recent purchase” complete with a picture of similar products I might like. You know, for thoughtful (business) reasons.
From, Adidas to Sephora, so many brands are engaging in this form of trying to finalize the sale. But I don’t know if there is any other brand doing it better than Fashion Nova. And by it, I mean using ALL of the digital tracking at their disposal to get you back into that shopping cart. In the hopes that the desire for that vacation skirt or that latex dress for a yet undetermined event is strong enough to get you back to finish what you started. The tone is so caring, familiar and well, effective. Their persistence to get you back on the site is genius, and in your best interest in the world of fast fashion. Every day or hour that you wait deciding to make that purchase, you run the risk of missing out on the trend of what’s how NOW!
In terms of trendy fashion of the moment, Fashion Nova has the market on lock. Even better, they have the distribution down too (well, now apparently). Where it may have taken a week or longer in the past to receive an order, you’ll now get your items within 2 days. TWO DAYS. Two of em. Days. That’s quite impressive & the best way to keep your customers coming back for more, even when they shouldn’t. But, it doesn’t stop there. Fashion Nova not only churns out hella options that arrive within days, they also always have some sort of promotion on deck. The cycle is vicious & can suck in even the strongest of individuals. Referrals to your friends, promos included in the shipment of your items, and well any reason seems to be a reason to shop Fashion Nova AND get a discount.
Yep, celebrating the number of IG followers calls for a discount!
To make things even easier (and more dangerous?), there’s also an app. Though it’s not really advertised on the site (like how they celebrate their millions of Instagram followers, see above), it exists. All the options you love to click through, available in app form, and with the option to complete your purchase with Apple Pay. Fashion Nova really understands digital marketing by fully embracing their IG following and doing their very best to bring you back to make that purchase.
So, the next time Fashion Nova hits you up in your inbox or, on FB Messenger (because they are thorough, see below), feel a little less guilty about your shopping. You’re likely getting a discount, and there’s bound to be an occasion to wear a latex dress to at some point, right?
Happy Shopping!
